THE TIGER BALM PHILOSOPHY
With nearly 100 years of proven success in almost 100 countries, Tiger Balm's world renowned ointment has proven that ‘it works where it hurts’. Over the years Tiger Balm has been customized into a range of formulations and applications that suit your specific needs. Tried, tested and trusted by generations, rest assured that whatever your age or lifestyle, Tiger Balm has a remedy made with you in mind.
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HERITAGE WE ARE PROUD OF
Tiger Balm has risen from the ancient courts of Chinese emperors to worldwide prominence.
It all began when Aw Chu Kin, a Chinese herbalist working in the Emperor’s court, left China and set up a small medicine shop called Eng Aun Tong in Rangoon in the late 1870s, where he would make and sell his special ointment that was effective in relieving all kinds of aches and pains.
When Aw Chu Kin died in 1908, he left his business to his two sons Aw Boon Haw (meaning ‘gentle tiger’) and Aw Boon Par (meaning ‘gentle leopard’). They took the business to Singapore and successfully sold their ointment to surrounding countries like Malaya, Hong Kong, Batavia, Siam and various cities in China. Aw Boon Haw was the marketing genius who named the product Tiger Balm.
Tiger Balm has since been immortalized as one of the world’s best-known pain-relieving formulations. The rest as they said, was history.
TAKING THE LEGACY INTO THE FUTURE
Balancing the best of age-old tradition with modern innovations, Tiger Balm continues to make its journey from a ‘one product for all’, to a lifestyle brand for today’s needs, creating dedicated solutions for addressing specific symptoms, pains and discomforts.