Press Room

The latest in Tiger Balm U.S.’s product launches, announcements, events and other breaking news. For media enquiries, please email your questions to info@mytigerbalm.com.

  • 23 June, 2015

    Tiger Balm U.S. Signs Olympic Gold Medalist Christian Taylor as Brand Spokesperson

    Tiger Balm U.S. (www.tigerbalm.com) has finalized an endorsement deal with Olympic triple-jump champion Christian Taylor. 

    Download the full press release here

  • 22 February, 2012

    Prince of Peace® Enterprises, Inc. Names Michael Jarrett National Sales Manager

    Seasoned sales and marketing strategist responsible for national sales of famed Tiger Balm brand of topical analgesics.

    Prince of Peace® Enterprises, Inc., the sole licensed United States distributor for all Tiger Balm products, has hired Michael Jarrett as National Sales Manager for its line of popular Tiger Balm topical analgesics products.

    Download the full press release here

  • 22 February, 2012

    Prince of Peace® Enterprises, Inc. Offers In-Store Discounts and Free Samples of its New Tiger Balm Neck & Shoulder Rub

    Non-Greasy Topical Analgesic Combines Herbal Ingredients with a Vanishing Scent to Help Relieve Muscle Stress and Tension Associated with the Work Environment

    Prince of Peace® Enterprises, Inc., the sole licensed United States distributor for all Tiger Balm products, today announced special in-store promotional discounts on 1.76 oz. (50g) tubes of Tiger Balm Neck & Shoulder Rub, the company's newest product. The promotional discounts are being offered at CVS/pharmacy and Walgreens stores, and are in effect through August 31, 2010.

    Download the full press release here

  • 22 February, 2012

    Tiger Balm Gains Momentum

    Famed brand of external analgesics outpaces rest of category in sales by nearly 20%, adds nearly 26,000 Facebook fans in one week

    The Tiger Balm brand of external analgesics (www.mytigerbalm.com) has enjoyed a recent surge in popularity in the United States with category-busting sales figures and explosive growth in its Facebook fan base, according to President of Prince of Peace Enterprises, Inc., the sole licensed United States distributor for all Tiger Balm products.

    Download the full press release here

  • 18 April, 2012

    Win a Trip to Maui with the Tiger Balm Sweepstakes

    Tiger Balm (www.mytigerbalm.com) is inviting its fans to get their Maui on. The “Tiger Balm Sweepstakes” runs through December 30, 2011 and is open to all U.S. residents. 

    Download the full press release here

  • 10 July, 2012

    Win a Trip to Mendocino with the Tiger Balm Sweepstakes

    The “Tiger Balm Sweepstakes” runs through August 31, 2012 and is open to all U.S. residents. Prizes include  One Grand Prize: A trip for two to Mendocino, CA, including round-trip airfare, a first-class hotel stay for 4 days and 3 nights, and a $1,000 VISA gift card; Three Second Prizes: A Tiger Balm gift basket.

    Download the full press release here

  • 10 July, 2012

    Tiger Balm Sponsors Avon Walk for Breast Cancer Events

    Tiger Balm (www.tigerbalm.com/us) is proud to announce that it has signed on as a Premier-level Sponsor for three Avon Walk for Breast Cancer events in 2012. 

    Download the full press release here

  • 16 May, 2014

    Tiger Balm U.S. Sponsors 2014 Avon Walk for Breast Cancer Chicago

    Tiger Balm U.S. (www.tigerbalm.com) is proud to announce its third year as a Premier Sponsor of the Avon Walk for Breast Cancer Chicago. The two-day walk takes place May 31 and June 1 between Soldier Field and Horner Park.

    Download the full press release here

  • 20 May, 2014

    Tiger Balm U.S. Signs Professional Flatland BMX Rider Terry Adams as Brand Ambassador

    Tiger Balm U.S. (www.tigerbalm.com) has inked an endorsement deal with professional flatland BMX rider Terry Adams. 

    Download the full press release here

  • 21 April, 2016

    New Tiger Balm U.S. Ad Campaign Encourages Athletes to “Roar Back”

    Tiger Balm U.S., a leader in the topical pain relief category, today unveiled a new national advertising campaign entitled "Roar Back." The campaign introduces new print, digital assets and a series of videos that encourage world-class athletes and weekend warriors alike to recover from pain faster by using Tiger Balm’s pain-relieving ointments, patches, and rubs.

    Download the full press release here

  • 05 December, 2016

    Welcome back, Jerry Rice!

    Click to listen to our new radio commercials featuring pro football Hall of Famer, Jerry Rice!

    Download the full press release here