THE TIGER BALM PHILOSOPHY
Tiger Balm aims to deliver health and well being through proven oriental wisdom. Our belief is that that no one should be constrained from leading a full and active life because of aches, pains and everyday discomforts.
Tiger Balm has developed its formulation into two key products, Tiger Balm Red for muscular aches and pains, and Tiger Balm White for the relief of tension headaches. The internationally renowned brand is also working on bringing new formulations to further strengthen their offering to consumers, be they existing aficionados of the brand or those newly discovering the product. Tried, tested and trusted by generations, rest assured that whether you are suffering with general aches and pains or tension headaches, Tiger Balm has a remedy made with you in mind.
HERITAGE WE ARE PROUD OF
Tiger Balm has risen from the ancient courts of Chinese Emperors to worldwide prominence.
Legend has it that the story of Tiger Balm began in the ancient courts of Chinese Emperors, when Aw Chu Kin, a Chinese herbalist working in the Emporor's Court, left China and set up a small medicine shop called Eng Aun Tong in Rangoon in the late 1870's, where he would make and sell his special ointment that was effective in relieving aches and pains.
When Aw Chu Kin died in 1908, he left his business to his two sons Aw Boon Haw (meaning ‘gentle tiger’) and Aw Boon Par (meaning ‘gentle leopard’). They took the business to Singapore and successfully sold their ointment to surrounding countries like Malaya, Hong Kong, Batavia, Siam and various cities in China. Aw Boon Haw was the marketing genius who named the product Tiger Balm.
Tiger Balm has been passed on from generation to generation and its legend continues to the modern day with new consumers discovering the brand all over the world.
TAKING THE LEGACY INTO THE FUTURE
Balancing the best of age-old tradition with modern innovations, Tiger Balm continues to make its journey from its originating product to a lifestyle brand for today's needs, creating dedicated solutions for addressing specific symptoms, pains and discomforts.
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