THE TIGER BALM PHILOSOPHY Tvc

Tiger Balm aims to deliver health and well being through proven oriental wisdom. Our belief is that that no one should be constrained from leading a full and active life because of aches, pains, and everyday discomforts.

With over 100 years of proven success in almost 100 countries, Tiger Balm’s world-renowned ointment is being customized into a range of formulations that suit your specific needs, be it headaches and cold, rheumatic or arthritic pains, or muscle strains and pains. Tried, tested, and trusted by generations, rest assured that whatever your age or lifestyle, Tiger Balm has a remedy made with you in mind.

Hover over the pins to find out what we are called worldwide

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Tiger Balm
US & Canada
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Pomada Del Tigre
Mexico
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Baume Du Tigre
France
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Pomada Del Tigre
Argentina
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Pomada Del Tigre
Brazil
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Balsamo Tigre
Spain & Italy
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Baume Du Tigre
Madagascar
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Tiger Balsam
Norway / Sweden
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Tiger Balm
Saudi Arabia
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تايجر بالم
UAE
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टाइगरबाम
India
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ยาหม่องตราเสือ
Thailand
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虎標萬金油
China
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타이거밤
Korea
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Tiger Balm
Russia
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タイガーバーム
Japan
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Tiger Balm
Papua New Guinea
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Tiger Balm
New Zealand
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Tiger Balm
Egypt
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HERITAGE WE ARE PROUD OF

Tiger Balm has risen from the ancient courts of Chinese emperors to worldwide prominence.

It all began when Aw Chu Kin, a Chinese herbalist working in the Emperor’s court, left China and set up a small medicine shop called Eng Aun Tong in Rangoon in the late 1870s, where he would make and sell his special ointment that was effective in relieving all kinds of aches and pains.

When Aw Chu Kin died in 1908, he left his business to his two sons Aw Boon Haw (meaning ‘gentle tiger’) and Aw Boon Par (meaning ‘gentle leopard’). They took the business to Singapore and successfully sold their ointment to surrounding countries like Malaya, Hong Kong, Batavia, Siam and various cities in China. Aw Boon Haw was the marketing genius who named the product Tiger Balm.

Tiger Balm has since been immortalized as one of the world’s best-known pain-relieving formulations. The rest as they said, was history.

TAKING THE LEGACY INTO THE FUTURE

Balancing the best of age-old tradition with modern innovations, Tiger Balm continues to make its journey from a ‘one product for all’, to a lifestyle brand for today’s needs, creating dedicated solutions for addressing specific symptoms, pains and discomforts.

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